Unveiling higher education students’ experiences of using artificial intelligence: a cross-institutional qualitative study unveiling higher education students’ experiences of using artificial intelligence: a cross-institutional qualitative study

Authors

DOI:

https://doi.org/10.47408/jldhe.vi37.1746

Keywords:

artificial intelligence, qualitative research, AI literacies

Abstract

Higher Education (HE) has yet to fully embrace the potential of artificial intelligence (AI), likely due to lack of funding, a general reticence to take risks or adopt innovations, limited empirical research and theoretical groundings, together with an emerging understanding of the role of such technology in HE (Wheeler, 2019; McGrath et al., 2024). Lack of digital literacy (such as AI literacy) among educators and students also poses a significant barrier (Lincoln and Kearney, 2019 cited in Essien, Bukoye, O’Dea & Kremantzis, 2024; Mah & Groß, 2024; Tully et al., 2025). Those who use AI in education may fail to recognise the constructivist and developmental nature of learning, imposing instead behaviourism-based teaching methods and an objectivist epistemology (Bates et al., 2020). Research on AI in education is developing as AI technology evolves (McGrath et al., 2024). There is a tendency to focus on the negative implications of AI in learning and teaching, but there are calls for greater consideration of its strengths (Bates et al., 2020). Research tends to favour positivist paradigms (Budhathoki et al., 2024; Zhao et al., 2024) over understanding students’ subjective experiences of engaging with AI, which offers important insights into its potential impact in enhancing and hindering learning. Consequently, a team of researchers from four UK-based HE institutions are exploring students’ experiences of using AI in their studies. Following delivery of an learning development themed AI workshop, used partly as a recruitment strategy, we are using a qualitative approach that allows for sensitivity to the social processes in which experiences are embedded (Creswell, 2009). Thematic analysis will give rise to themes that capture how students are using AI, possible barriers to accessing it, and affective dimensions that may hinder/facilitate engagement. By sharing these themes, we hope to provide a more granular perspective, unearthing nuanced and authentic insights from students from multiple institutions into how they are (or are not) using AI. The findings will have implications for how learning developers can best support the use of AI to enhance learning while addressing accessibility, inclusivity, and affective considerations.

Author Biographies

Ina Stan, Buckinghamshire New University

Ina Stan is a Senior Lecturer at Buckinghamshire New University leading learning development at the Uxbridge and Aylesbury campuses. Her specialist area of research focuses on the students’ learning experiences in higher education, examining equality, diversity and inclusion issues that students might face, and enabling students’ voices to be heard and understood to improve teaching practice.

Araz Zirar, University of Huddersfield

Araz Zirar is a Senior Lecturer in Management at the University of Huddersfield Business School. Among his research interests is the application of artificial intelligence in education to improve learning and teaching practices.

Jane McKay , Glasgow Caledonian University

Jane McKay is a Senior Lecturer in Learning Development at Glasgow Caledonian University. She is an Advance HE Senior Fellow, an ALDinHE Certified Lead Practitioner and Chartered Psychologist. Jane has a PhD in stress, coping and identity and is passionate about qualitative research, with interests in relational pedagogy and how individual differences, particularly perfectionism, influence the student experience.

Lina Petrakieva, Glasgow Caledonian University

Lina Petrakieva is an Academic Developer specialising in Digital Literacies and Skills in Glasgow Caledonian University. Her research interests span Computational Linguistics, Machine Learning, AI, Educational Technology, and Digital Accessibility, with a particular interest in exploring how people use natural language and intuitive interfaces in human-computer interaction and how they adapt to technological change in educational practices.

Tribikram Budhathoki, Queen Mary University

Tribikram Budhathoki is a Senior Lecturer (Associate Professor) in Marketing and Communications at Queen Mary University of London. He currently serves as Programme Director for the BSc (Hons) Marketing and Management. His research explores the adoption of artificial intelligence in education.

Pauldy Otermans, Brunel University of London

Pauldy Otermans is a Reader (Education) in Psychology at Brunel University of London and a female tech leader in the UK. She is the Director of the Education Hub and Employability Lead for the Faculty. Dr Otermans’ research focuses on using AI in education and authentic assessments. 

References

Bates, T., Cobo, C, Mariño, O. and Wheeler, S. (2020) ‘Can artificial intelligence transform higher education?’, International Journal of Educational Technology in Higher Education, 17(1), pp. 1-12.

Budhathoki, T., Zirar, A., Njoya, E. T., and Timsina, A. (2024) ‘ChatGPT adoption and anxiety: A cross-country analysis utilising the unified theory of acceptance and use of technology (UTAUT)’, Studies in Higher Education, pp. 1–16. Available at: https://doi.org/10.1080/03075079.2024.2333937

Creswell, J.W. (2009) Research design: Qualitative, Quantitative and Mixed Methods Approaches. (3rd ed.) London: Sage Publications Ltd.

Essien, A., Bukoye, O. T., O’Dea, X. and Kremantzis, M. (2024) ‘The influence of AI text generators on critical thinking skills in UK business schools’, Studies in Higher Education, 49(5), pp. 865–882. Available at: https://doi.org/10.1080/03075079.2024.2316881

Hao, K. (2025) Empire of AI: Inside the reckless race for total domination. London: Penguin

Mah, DK. And Groß, N. (2024) ‘Artificial intelligence in higher education: exploring faculty use, self-efficacy, distinct profiles, and professional development needs’ International Journal of Education Technology in Higher Education, 21(58), pp. 2-17. Available at: https://doi.org/10.1186/s41239-024-00490-1

McGrath, C., Farazouli, A., & Cerratto-Pargman, T. (2024). Generative AI chatbots in higher education: A review of an emerging research area. Higher Education. https://doi.org/10.1007/s10734-024-01288-w

Tully, S., Longoni, C., & Appel, G. (2025). EXPRESS: Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity. Journal of Marketing, 00222429251314491. https://doi.org/10.1177/00222429251314491

Wheeler, S. (2019) Digital learning in organizations. London: Kogan Page.

Zhao, L., Rahman, Md. H., Yeoh, W., Wang, S., and Ooi, K.-B. (2024) ‘Examining factors influencing university students’ adoption of generative artificial intelligence: A cross-country study’, Studies in Higher Education, pp. 1–23. Available at: https://doi.org/10.1080/03075079.2024.2427786

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Published

30-09-2025

How to Cite

Stan, I., Zirar, A., McKay , J., Petrakieva, L., Budhathoki, T., & Otermans, P. (2025). Unveiling higher education students’ experiences of using artificial intelligence: a cross-institutional qualitative study unveiling higher education students’ experiences of using artificial intelligence: a cross-institutional qualitative study. Journal of Learning Development in Higher Education, (37). https://doi.org/10.47408/jldhe.vi37.1746